The Problem

Claira grew from the senses.  In our case, the smell of a bathroom told us we had a problem! We were a group of cleaning professionals that – for years – had cleaned homes, businesses, restaurants, hotels, schools and nursing homes and every time we walked into a bathroom we dreaded the inevitable task ahead.  It wasn’t the idea of scrubbing toilets, showers, and sinks that made us wince, it was the idea that the chemicals (we thought!) we needed to clean were about to fill our lungs.  We honestly didn’t know the long-term effects of these products, but we had a job to do. So we pinched our noses, put on our gloves, and opened a can of elbow grease.  With time, we felt the pain of this exposure and we witnessed it in our diagnoses – lupus for one, emphysema for another, joint pain, and contact dermatitis all made for common resulting ailments.  Our employers purchased products hoping to get the cheapest and effective clean, but to protect ourselves and our customers we set out for a product solution.So you know what they say?

The Product

One of us was a champion and believed much of our ails could be remedied in nature.  A chemist by training, she got in the lab.  She formulated and tested.  Tweaked, and retested.  Products were regularly brought in the home, to the office, and tested to ensure efficacy.  The mission was a product that could be ingested that wouldn’t harm the person cleaning or the environment they were cleaning.  But it also had to work.  We bought and tested products off-the-shelf at grocery stores, health-food stores, big boxes and janitorial supply outlets.  What we found was a constant balance of products that worked, weighed against products that were harmful.  If we found one that appeared Natural, dirt needn't be worried.  If it cleaned like the dickens, better have a hazmat suit on hand.  With time, we had our original formulas.  The ingredients were simple, all-natural and non-toxic, but the mechanism for their creation and the efficacy tests proving they worked, was the genius behind the idea that made us breathe easy.  The perfect balance of Clean for the Cleaner with Clean for the Environment.  In short; for cleaners, by cleaners.

The Promise

The name forClaira was originated in geek-out session over what we cared about most.  When one of us suggested we’re Cleaners, and another said we care about the Air we’re breathing, “Clean + Air =Claira” just seemed to fit.  We made a promise to help each other, cleaners helping Cleaners, to create professional-grade products that harm neither the environment, nor ourselves.  With this,Claira was born.  We share it with you – whether you are a cleaning professional who care for your own wellbeing and that of your client, a business owner who wants to ensure its employees and customer come into contact with safe and reliable all natural products, or a parent wishing to detox your living space and clean with products safe for your family,Claira can help.  Clean hard, breathe easy.


All of our natural cleaning solutions are made with therapeutic grade essential oils and home-made plant extracts for powerful formulas that naturally tackle any kind of dirt, smell like heaven and do not compromise health. Consult the Ingredients tab of each product to learn more about all the natural goodness inside.


What is natural? What is organic? What is green?

30 August, 2019

Going to a store in search of a “healthier” products can be daunting, especially if you’re not an expert when it comes to labels.  As many families and employers open up to the potential dangers of pollution and toxin exposure, so-called "natural" products are quickly currying favor in every aspect of commerce from food to beauty products and clothing to cleaning products.

Alcohol, the Spirit of Green Cleaning 

30 August, 2019

Why use Alcohol instead of Ammonia in Claira Cleaners?  Is using Alcohol in cleaning products bad? Many cleaning products on the market, particularly glass cleaners like Windex®, are made with ammonia.

Why use a non-toxic cleaning alternative?

30 August, 2019

Hidden toxins in everyday products are an enormous problem. Exposure to toxins in our homes and work environments occurs through respiratory ingestions (toxins which are inhaled), dermal exposure (toxins absorbed through contact with skin or eyes), and consumption (toxins which are orally ingested such as in foods).

Streaky is Freaky

27 August, 2019

Have you ever used a glass cleaner seeking crystal clear windows only to be disappointment by a quite smudgy scene? What is it exactly that causes streaks on windows? There are a few different reasons for this cleaning conundrum.