Claira grew from the senses.  In our case, the smell of a bathroom told us we had a problem! We were a group of cleaning professionals that – for years – had cleaned homes, businesses, restaurants, hotels, schools and nursing homes and every time we walked into a bathroom we dreaded the inevitable task ahead.  It wasn’t the idea of scrubbing toilets, showers, and sinks that made us wince, it was the idea that the chemicals (we thought!) we needed to clean were about to fill our lungs.  We honestly didn’t know the long-term effects of these products, but we had a job to do. So we pinched our noses, put on our gloves, and opened a can of elbow grease.  With time, we felt the pain of this exposure and we witnessed it in our diagnoses – lupus for one, emphysema for another, joint pain, and contact dermatitis all made for common resulting ailments.  Our employers purchased products hoping to get the cheapest and effective clean, but to protect ourselves and our customers we set out for a product solution.So you know what they say?

One of us was a champion and believed much of our ails could be remedied in nature.  A chemist by training, she got in the lab.  She formulated and tested.  Tweaked, and retested.  Products were regularly brought in the home, to the office, and tested to ensure efficacy.  The mission was a product that could be ingested that wouldn’t harm the person cleaning or the environment they were cleaning.  But it also had to work.  We bought and tested products off-the-shelf at grocery stores, health-food stores, big boxes and janitorial supply outlets.  What we found was a constant balance of products that worked, weighed against products that were harmful.  If we found one that appeared Natural, dirt needn't be worried.  If it cleaned like the dickens, better have a hazmat suit on hand.  With time, we had our original formulas.  The ingredients were simple, all-natural and non-toxic, but the mechanism for their creation and the efficacy tests proving they worked, was the genius behind the idea that made us breathe easy.  The perfect balance of Clean for the Cleaner with Clean for the Environment.  In short; for cleaners, by cleaners.

The name forClaira was originated in geek-out session over what we cared about most.  When one of us suggested we’re Cleaners, and another said we care about the Air we’re breathing, “Clean + Air =Claira” just seemed to fit.  We made a promise to help each other, cleaners helping Cleaners, to create professional-grade products that harm neither the environment, nor ourselves.  With this,Claira was born.  We share it with you – whether you are a cleaning professional who care for your own wellbeing and that of your client, a business owner who wants to ensure its employees and customer come into contact with safe and reliable all natural products, or a parent wishing to detox your living space and clean with products safe for your family,Claira can help.  Clean hard, breathe easy.